Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access Market Segmentation of Lounge Suites in Malaysia Essay Sample This report is aimed at developing a market segmentation that profiles different groups of consumers for lounge suites which are commonly known as sofas in Malaysia. Sofas come in a variety of styles and can be made of fabric or leather. Furthermore, there are numerous types of fabrics and patterns that lounge suites can be designed in.
Increasing obesity rate in these region make the households to go for organic products rather than other substitutes. Furthermore, health benefits associated with consumption organic dairy products is expected to be another factor driving market growth. Organic dairy products Market segmentation for carrefour malaysia omega 3 fats such as linolenic acid, eicosapentaenoic acid EPAand docosapentaenoic acid DHA which are essential fatty acids for humans.
Moreover, organic milk also contains rich amount of conjugated linoleic acid, which is a cancer fighting fatty acids. However, high cost of production of organic dairy products is primary factor which is expected to hamper the growth of the global organic dairy products market.
Manufacturers has to obtain milk from cow that has not been treated with antibiotics or growth hormones and further, has to be fed with organically grown feed which increases the production costs and affect market growth.
The availability of organic dairy products due to growing prominence of organized retail, coupled with increasing global connectivity is expected to boost the demand for organic dairy products.
Moreover, increasing number of e-commerce stores is expected to create high potential revenue opportunities for existing as well as new entrants in the organic dairy market.
Market analysis by type: On the basis of type segmentation, organic milk segment is expected to contribute major revenue share and is expected to maintain its dominance over the forecast period. Growing awareness regarding the benefits of organic milk through promotional activities is expected to boost the market.
Increasing adoption for organic milk in foodservice sector namely by McDonalds and Pret a Manager is estimated to boost the sales of organic milk. Manufacturers can promote and sell the products through e-commerce sites which is expected to increase the customer base for organic liquid milk over the forecast period.
Market analysis by end user: Among all the end user segments, children segment is expected to be fastest growing end user segment in the global organic dairy products market, owing to factors such as consumption of organic dairy products provides children calcium, protein, iodine, riboflavin, and vitamin B Organic dairy products provide many health benefits to children such as healthy bones, good teeth, prevents dehydration, prevents obesity, and controls blood pressure, which is expected to drive market growth.
Europe organic dairy products market is expected to dominate the global organic dairy products market, and it accounts for largest market revenue inas compared to that of markets in other regions.
Dominance by Europe market is expected to continue over the forecast period and is expected to grow with a CAGR over 6. According to Agriculture and Agri-food Canada, some European governments encourage milk consumption by supplying milk in schools to children to fulfil their dietary requirements.
In Europe to manufacture and sell organic dairy products the foam must be registered with organic control body and should adopt the organic standards specified. In Europe, the council regulation EC No. To import organic products in Europe, the products needs to fulfill EU legislation and in particular both organic and general food legislation.
North America is expected to be fastest growing region in the global organic dairy products market. Furthermore, the animals should receive organic health care of 12 months before being certified.
The organic dairy animals should not give hormones such as rBST or antibiotics. Furthermore, increasing popularity of organic dairy products for high nutritional level, high vitamins, and more antioxidants is expected to drive the growth of organic dairy products market in North America.
In Asia Pacific, the China market is expected to contribute the major revenue share. Various companies import organic dairy products from Australia, US, and Japan. The dairy products are sold with Chinese organic logos.
Consumers prefer organic products over conventional products due to health benefits offered by the organic products. Moreover, the melamine scandal in which many infant children ware dead due to consumption of conventional milk which boosted the demand for organic milk in China in Asia Pacific.
Global organic dairy products segmentation, by type:Although, the concept of market segmentation was first introduced by Wendell Smith in , resea rch on market segmentation ha s intens ively evolved since the 0s. Market Segmentation Examples for Retailers Here is a market segmentation example for retailers, with a focus on large supermarkets.
As you probably know, supermarkets are classified as service firms. Market Segmentation Introduction The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.
Its objective is to design a marketing mix that precisely matches the of customers in the targeted segment. We will write a custom essay sample on Tesco Marketing Management In Malaysia specifically for you for only $ $/page.
Competitors for Tesco Malaysia are Giant, Carrefour, Econsave, MYDIN, The Store and the relatively new Aeon Big (GROCERERS, Malaysia).
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply r-bridal.com term "retailer" is typically applied where a service provider fills the small orders of a large number of individuals, who are end-users, rather than large orders of a small number of wholesale.
market segmentation can be defined as the various segments of the market based on the common characteristics of the r-bridal.com consumer.
market differentiation and market positioning. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it/5(5).