A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, accessories and services. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which is why marketers should improve existing products, develop new onesand discontinue old ones that re no longer needed or wanted by the customer.
Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.
Marketing mix is a model of crafting and implementing marketing strategy. There are four Ps in marketing mix which are: Product Price Place Distribution Promotion.
Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets.
Its name is derived from Sonus, the Greek goddess of sound. These make Sony one of the most comprehensive entertainment companies in the world.
A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which are why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer.
Sony has a variety of products ranging from electronic devices, games and entertainment. So, briefly Sony products can be categorized in the following major product categories: Hand cam video camera.
Storage and Recording media. Television and Projectors In the category of television and projector, Sony has further subdivided its products in different models, style and performance.
In this category we have several other sub categories and designs which are: Home theatre projector Business Projector. As it can be seen above, Sony has tried to cover many reas where the Need of displaying devices are of great need. For example here we can see that Sony has tried to fulfill the demand of displaying devices from the home television sets, Office projectors and Public display panels to cover ditterent needs and the size of the people in need of those displaying devices.
Home Video In this category, Sony has tried to bring in new format so as to dominate the market, for example the emerging data storage format called Blue- ray has been launched along with the devices which can be used to run such a latest storage technology.
In these ategories, Sony has included home video systems and accessories which can enable the user to record various favorite TV programs. Home Audio Depending on the customer needs, usage and budgets, Sony has provided several home products ranging from small packages to big audio systems.
They boast on their HI-Fi which delivers rich music, made richer with preset equalizer settings. Among other features which Sony boast to offer are like, multiple disc changers which for putting many discs at a go.Sony Ericsson Mobile Communication is a global provider of mobile multimedia devices, and it is a joint venture of Sony Corporation and Ericsson (r-bridal.com).
It is one of the most successful mobile phone providers that implemented the concepts of marketing and gained competitive advantages within the industry. Marketing Plan of Sony Company for the Next One and Three Years Name: Lecturer: Course: Institution: Date: Marketing Plan of Sony Company for the Next One and Three Years Introduction Sony Company is a Japanese multinational corporation.
Marketing Mix of Sony Words | 7 Pages. Sony Product The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. This Presentation describes you about the 4 P's of Marketing for SONY Compnay.
by DineshBabuPugalenthi in sony marketing mix, management presentations, and sony presentation. This Presentation describes you about the 4 P's of Marketing for SONY Compnay.
Marketing Plan and Strategy of Sony Ericsson –Nepal. Sony Marketing Mix and Swot 5/5(1).
Walkman is a series of portable audio players and some Sony Ericsson mobile phones manufactured by r-bridal.com original Walkman, released in , was a portable cassette player that changed listening habits by allowing people to listen to music on the move. The Marketing mix of Sony Ericson include its Mobile Phones and Accessories.
The range of Sony Ericsson’s Phones & Accessories is class apart from r-bridal.com Ericson has ensured that they have attended to all the 4P’s of the marketing mix and applied each appropriately throughout their campaign.