Key Objectives Price is the amount of money changed for a product or service, or the sum of the values consumers exchange for the benefits of having or using the product or service Kotler et al.
InHasee captures the second largest market share of computers in the Chinese domestic market. Lenovo has the largest market share.
Hasee international sales department started business with Korea Market, and now sells more than laptops each month in the international market in In Hasee won the bid and delivered 15, laptop computers to the United Nations.
Unique advantages let Hasee rises rapidly. It is reasonable that the advantage of innovation results in that of cost. Otherwise, chain operation can lower the cost of sales channels.
Hasee uses chain operation to operate its sales channels, and in fact across the country Hasee has nearly 1, chain stores. Obviously, this method can greatly reduce the operating cost of channels.
The disadvantages of Hasee will restrict its development. If Hasee does not attach importance to this point, service will become the bottleneck of its operation. And in the beginning the problem of service probably may not emerge.
So company should have a good job of service because the customers are always very choosy. Low-priced strategy is not good to format its brand. The affect of low-priced strategy may be apparent in the initial stage of development, but if you want the company to be a very big international company you should upgrade the value of the brand.
So with the growth of the knowledge of this group, the original pleasure of the strategy to the Hasee will also become a burden. As the customers becoming more knowledgeable, they will seek cost-effective products. Therefore, the customers of Hasee is dynamic, Hasee should be worried about the continuously loss of this target consumers.
It is difficult to maintain traditional strengths in a long time. Hasee has some advantages in making motherboard and video card, this price difference between inside and outside suppliers should be controlled in a degree.
Excessive difference of the price will lead to a comprehensive boycott of other brands. Moreover, the cost of a PC is always dynamic.The contemporary version of the low-price strategy is the “everyday low price” strategy, popularized by Walmart. But which products is an EDLP strategy ideally suited to?
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Most of people think low-price computer means the low quality, and the target consumers’ brand loyalty and purchasing power may be low. So with the growth of the knowledge of this group, the original pleasure of the strategy to the Hasee will also. In retailing, the strategy of the product, the price, the location, and the promotion is relatives with the culture of the country.
IKEA have to think about tastes and preferences for each country Showed first characters.
Most of people think low-price computer means the low quality, and the target consumers’ brand loyalty and purchasing power may be low. So with the growth of the knowledge of this group, the original pleasure of the strategy to the Hasee will also become a burden.