Share via Email How would a TV presenter introduce your story? Asking yourself that question should give you the top line.
Simply download the template, insert your own logo, and change the text in [brackets] to reflect your own business and press release.
Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance. Here are the 11 key components of an effective press release: Company Logo The first thing you should put on your press release is your company logo at the top center of the page.
If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo. Contact Information Below the logo, you can put your contact information along the right margin. Some people opt to put their contact information after the body paragraphs.
Whatever you choose, it should look like this: Release Date Not all press releases contain a release date, but if you decide to include one, put it at below your logo on the left margin. You should keep your headline short and to the point.
Try to stay within the characters range, and use language that is clear and easy to understand. The headline can serve to set up the big picture story into which you can weave your business later on. It should be centered, with a size 14 font and bolded.
The Deck The deck or sub-header is written directly below the headline. It gives you the opportunity to further develop your story angle, but should not repeat information already presented in the headline. Dateline The dateline presents the location and date of the article, and is separated from the first body paragraph by a dash.
The location should be spelled out in all capitals. It should look like this: This should act as a short summary that gives the reader a general idea of what the whole story is about. You should stick to the facts here, and avoid hyping or trying to sell your products or services.
The body text should be typed in a non-bolded size 12 font. Remainder of Body The remainder of the body paragraphs serve to complete the story you have introduced in the headline and 1st body paragraph.
Be sure to write in a journalistic style so that media outlets can use your text as-is. Use short paragraphs sentencesand feel free to include statistics, hyperlinks, media content and quotes.
Media Content Part of the body can include different types of media content, such as photos, videos, and audio clips. Be sure to also include the original files so that your media contacts can use these clips if they wish.
Media content can help you stand out on both social media and search engines.
Quotes You can use separated block quotes to highlight certain aspects of your story. Boilerplate The final paragraph in your press release should be the boilerplate, which presents information about your company and what it does. This should be a factual description, and it can be used repeatedly in different press releases.
Your final page should end with three pound signs, like this: They send your press release to the largest media outlets, including the Associated Press and PR Newswire, making it searchable by 90, professional journalists and bloggers.
You can also read our top press release services review for more options.
Be sure to proofread your press release a few times to make sure there are no spelling or grammar mistakes. You should also have a trusted friend or colleague review it for any errors you may have missed. Click on the titles of each example below to view the full press release.To help improve our own press release service, PressGo, for both press release posters and journalist users, r-bridal.com asked for your advice on writing the perfect press release.
Below is our crowdsourced guide, broken down into sections corresponding to different aspects of a release and with the contributors name in brackets.
Top 40 Press Release Examples from the Pros By Anna Dizon on February 5, | Marketing, Online Marketing, Press Releases | Comments (23) While writing a good press release is more of an art than a science, there are some tried and true strategies that work.
Jun 09, · Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release. Avoid using jargon or specialized technical terms.
If accuracy requires the use of an industry-specific term, define it%(64).
Jun 13, · “Medisweans announces multitudes of additional advanced features to its existing medical billing services.” (This is a most common – and boring -- type of release. A new sales channel only the home office cares about.) To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
If you must add extra information, put it in ‘notes to editors’ at the end of the release. Or write a second press release. Write a decent quote. Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc.
Scroll down below the press release template to see industry-specific press release samples, formatting tips, and how to write and distribute your press release. Press Release Template The following is a press release template that shows the standard formatting that a release should follow.